Ahead of the launch of the local Australian version of the MySpace home page in the next two weeks, News Limited executives have been presenting advertising opportunities to key clients and media buyers.
According to AdNews, the new localised home page will feature Australian content and advertisers and will designed to engage the 800,000 or so Australian MySpace users. In Australia, 6000 new users sign up for the service every day.
It’s no surprise that News Limited is leveraging its sales capacity in Australia to expand the revenue opportunities for the MySpace franchise. What will be interesting is to see whether MySpace can embed itself in the popular culture in the same way as it has in the US My guess, given the compelling value proposition for existing and upcoming bands and artists, is that it will.
Responses to “Australian version of MySpace to be launched”
May 20th, 2006 at 2:16 am
Hi Joyce,
Thanks for your comment. No excerpt at the moment - the book is currently being edited. I’d be very happy to be interviewed for your blog.
News is in an excellent position to sell ad space for MySpace, so I won’t be surprised if News gets the big brands in fairly quickly.
You can reach the other versions of MySpace from this link:
http://profile.myspace.com/modules/internationallink/pages/internaltionallink.aspx
May 27th, 2006 at 6:48 pm
hi,
i was wondering does anyone know wen or is the australian myspace is out and the url
May 27th, 2006 at 8:07 pm
If you’re in Australia, simply go to http://www.myspace.com.au and you’ll automatically be directed to the Australian version of MySpace. If you’re not in Australia, go here: http://au.myspace.com/
May 17th, 2006 at 8:08 am
Interesting story– CAN’T wait to read your book– do you have an excerpt available? Love to interview you on Hollywood2020.blogs.com — did you see this article about the BIG advertisers in Austraia from news.com.au (MySpace looking for friends) Also I didn’t know that British MySpace is already available? Do you know the URLs for British & Australian versions? joyce schwarz, emerging entertainment consultant & author