Ahead of the launch of the local Australian version of the MySpace home page in the next two weeks, News Limited executives have been presenting advertising opportunities to key clients and media buyers.

According to AdNews, the new localised home page will feature Australian content and advertisers and will designed to engage the 800,000 or so Australian MySpace users. In Australia, 6000 new users sign up for the service every day.

It’s no surprise that News Limited is leveraging its sales capacity in Australia to expand the revenue opportunities for the MySpace franchise. What will be interesting is to see whether MySpace can embed itself in the popular culture in the same way as it has in the US My guess, given the compelling value proposition for existing and upcoming bands and artists, is that it will.

Posted Friday, May 5th, 2006 at 8:11 am
Filed Under Category: Uncategorized
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